About the project

In Dr. Dabber’s collaboration with Wiz Khalifa’s Khalifa Kush cannabis brand, we were tasked with creating a campaign that took audiences on a rollercoaster ride that is Wiz’s rockstar lifestyle. With both motion and stills, we created content that rode the line between fashion editorial and cinema – using NeRF AI technology to scan Wiz and the product, transforming them into 3D assets that we could manipulate. As a tribute to Wiz’s legendary track Black and Yellow, we showcased the product’s heat-sensitive technology by pushing this molten yellow energy to its limits with high-end VFX.