Alexander Wang 2019
A hacker gameshow experience for an elevated sportswear drop.
About the project
For Alexander Wang's final collection with Adidas Originals, Alex wanted to create an interactive experience in which he could give away all deadstock in the most controlled-chaos method possible. The aOxAW show was inspired by DEF CON in which we built an entire hacker game show hosted by Ilana Glazer based on CTF competitions where 4 teams of hackers compete in code challenges ranging from crypto to forensics. Teams who earn 1000 points open up two rooms where guests assigned to the winning team get 15 seconds to grab deadstock to take home.
Services
- Experiential
- Branding
- Digital
- Creative Direction
"We designed the show like a theme park where each moment was an interactive piece of storytelling. Guests entered the Brooklyn Museum via the cargo entrance and freight elevator with onboarding sound design by Danny L. Harle, entering the Arena which we carved out of the main atrium surrounded by Rodin’s and Picasso’s."
"The CTF game involved 13 cameras and 8 computer streams where Bureau Cool visualized live code to look like an esports event on 4 projectors & 2 LED walls. 2 additional projectors were used to create code holograms on the S6 product displays."
00.00.01
