About the project

In a rare collaboration between Bandai’s Gundam Wing and Higround, we released a campaign that illustrated the connection of technology and craftsmanship between Gunplas and keyboards. In the eerie elegance of a robotic labyrinth, we took audiences on a journey through a Gundam factory where the keyboards are constructed, carved, and vacuformed to perfection. With the campaign, we released a 45s hero film and stylized product stills – garnering hundreds of thousands of impressions upon going viral with a one-of-a-kind release.