Higround x Sega 2021
A campaign inspired by original Dreamcast and Sonic advertisements from the 90s and 00s.
About the project
To launch Higround's keyboard collaboration with Sega, we crafted a campaign inspired by original Dreamcast and Sonic advertisements from the 90s and 00s. Written and designed with references and inside jokes in mind, the film captured the attention of gamers online with a dreamlike 60s hero film and product renders that harkened back to the surreal Dreamcast advertisements of its "It's Thinking" campaign.
"Harkening back to the 'It's Dreaming' ads from Dreamcast, we took audiences on a mind-bending journey through retrofuturism."