Amazon Music 2021
A national campaign to celebrate AAPI Month featuring cross-cultural artists.
About the project
We designed the new campaign in partnership with Mamag Group for Amazon Music's AAPI Pride Month, including digital billboards in Times Square in NY and Sunset Blvd in LA. The campaign highlights Asian talent featuring Audrey Nuna, Joyce Wrice, Maliibu Miitch, and Deb Never in a film directed by Christelle de Castro.
Services
- Campaign
- Branding
"We wanted to create a visual language that evoked the authenticity and grit of Asian American stories, taking over Times Square and Sunset Boulevard."
