le PÈRE 2022
A BOLD VISUAL IDENTITY FOR AN EXPERIMENTAL STREETWEAR LABEL
About the project
our friends at le PÈRE envisioned a brand that intimately explored the look of a New Americana from a transcultural lens, connecting themes of youth and inclusive masculinity in high-end menswear. excetera was tapped to design the branding that would evolve across mediums – combining playful timelessness with approachable luxury.
- Visual Identity
- Creative Direction