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Higround x Gundam 2021
A filmic campaign that reimagines mecha technology.
About the project
In a rare collaboration between Bandai’s Gundam Wing and Higround, we released a campaign that illustrated the connection of technology and craftsmanship between Gunplas and keyboards. In the eerie elegance of a robotic labyrinth, we took audiences on a journey through a Gundam factory where the keyboards are constructed, carved, and vacuformed to perfection. With the campaign, we released a 45s hero film and stylized product stills – garnering hundreds of thousands of impressions upon going viral with a one-of-a-kind release.
Services
- Campaign
- Film
![](https://cdn.sanity.io/images/yzonuepg/development/070c97a4ea68365559333b8cdc8d868a30ebcba8-1920x1440.jpg)
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