![](https://cdn.sanity.io/images/yzonuepg/development/fa31f46c714395855ee98c60e0eab9bb78a8d426-1168x1168.jpg)
![](https://cdn.sanity.io/images/yzonuepg/development/d7dd3c23f4e2ade3868523ee1c737d11f4997cf3-1875x1250.jpg)
Brasstracks 2020
A kitsch album rollout campaign for renowned hip hop production duo.
About the project
In early 2020, Brasstracks came to us to define the look & feel of their debut record. Initially, what we came up with involved the creation of a faux instrument store called Jackson Rayne's Music Emporium, involving an oddball cast of over 40 people. However as the pandemic took hold, we had to pivot to a direction we could execute remotely – the result was Golden Ticket. Utilizing resources available from our homes, we crafted a world around the notion of Brasstracks' as underdogs within major label structures: two band nerds who managed to the key to a record deal, starting as session musicians and blossoming into renowned artists in their own right – a golden ticket. We commissioned a custom gold bar by Rikki Mortimore to be the key visual for our campaign, captured like a pastiche of 70s jewelry ads. The press photos and album cover were shot remotely in NY with a skeleton crew onsite. We tied these all together with bespoke stickers for each track that captured the playful role kitsch in their music.
Services
- Campaign
![](https://cdn.sanity.io/images/yzonuepg/development/fa31f46c714395855ee98c60e0eab9bb78a8d426-1168x1168.jpg)
![](https://cdn.sanity.io/images/yzonuepg/development/a7be95c3070268c34a42552705f617223ce5dccf-1136x1136.jpg)
![](https://cdn.sanity.io/images/yzonuepg/development/b1764cbd980233d0f2c07f7389ee74d512ee9f42-1184x1184.jpg)
![](https://cdn.sanity.io/images/yzonuepg/development/15a25c48df85fac3560c6308d92c62bc067de374-1004x1004.jpg)
![](https://cdn.sanity.io/images/yzonuepg/development/ce181c1c5f24a45962d3298d09948a4a7efc4768-1150x1150.jpg)
![](https://cdn.sanity.io/images/yzonuepg/development/c4e95edfd051f31e903b55a660a564a3870facae-1500x1500.jpg)
![](https://cdn.sanity.io/images/yzonuepg/development/194bf2614f2ad7f7e76a0547fbaad0254520577f-1500x1500.jpg)
"A pandemic project that showed the intimacy of music production."
![](https://cdn.sanity.io/images/yzonuepg/development/f9fb81bf5499efb831676de3e4dcfbcb3dd6291c-1056x1496.jpg)
![](https://cdn.sanity.io/images/yzonuepg/development/65a9e99bf6d6e068cee54b113412f2f7f0d5cdb9-1056x1496.jpg)
![](https://cdn.sanity.io/images/yzonuepg/development/cb02ac3a47ec752758700f049c5ddd5874f4764e-1056x1496.jpg)