NFTNow 2022
A 5 day blue chip art and music festival across 3 city blocks.
About the project
For Art Basel ‘22, we partnered with NFT media company nftnow and real estate conglomerate Mana to create The Gateway: a web3 metropolis. The 5 day festival spanned 2 city blocks across twelve buildings with 19 heavy-hitter sponsors across art, web3, fashion, and gaming industries industries We creative directed and strategized the entire festival, working with our partners to design each sponsor space and create immersive experiences – including transforming a 20,000 square foot bank building into a projection space for blue chip Christie's artists.
Services
- Experiential
- Live
- Digital
"In partnership with Christie's, we showed hundreds of blue chip artists including Daniel Arsham, Tom Sachs, and Beeple."
"We creative directed spaces for dozens of pioneering web3, culture, and enterprise sponsors including Porsche, Instagram, Faze Clan, Nike, and Moonpay."
"At the center of the festival was Nucleus (2022), an interactive installation by excetera consisting of a steel icosahedron, a one way mirror matrix, and LED sphere spanning 16’ in diameter suspended 25’ in the air. Using a camera, the sphere created generative visuals that reflected both physical and digital realities."
